Ensure Data Accuracy with a Google Analytics Audit
A Google Analytics audit is the next step in ensuring your property has clean, actionable, accurate data.
Google Analytics is the undisputed leader in website analytics, giving marketers and business leaders meaningful data insights about their website users and customers.
What does a Google Analytics Audit Include?
Our team tests and investigates your Google Analytics account to ensure it’s working optimally and tracking and saving data correctly, including:
Google Analytics Tracking Code and Configuration
Outdated, missing, or improperly installed tracking code, either on the website or in Google Tag Manager, can cause issues in data collection accuracy.
Inaccurate Bounce Rates
An extremely low or high bounce rate is a telltale sign Google Analytics account is set up incorrectly.
Personally Identifiable Information (PII)
Collecting personal identifiable information from website visitors is against Google’s terms of service. Google can delete entire data sets from your analytics account if it’s in violation.
Data Quality
Clean data of bots and other spam, and ensure filters are functioning correctly.
Conversion Tracking
Examine gaps or inaccurate conversions to help you get a full picture of your website’s success, allowing you to optimize your marketing stack.
Site Search
An internal site search shows which search terms your website users are actually searching for, allowing you to target your SEO efforts.
Measurement
Ensure your marketing channels are accurately sourced in GA, looking at query parameters and UTM tracking codes.
AMP Analytics
Validating accelerated mobile pages (AMP) to ensure you receive clean, accurate Google Analytics data.
Mobile Apps
Connect Analytics to your mobile app and gather loads of additional data.
Ecommerce Analysis
Build a clear picture of ecommerce analytics and identify gaps in the buyer’s journey.
Data-Driven Results from a Certified Google Marketing Platform Partner
FoundSM is a Google Marketing Platform Partner, with certifications in Analytics, Tag Manager, and Looker Studio. Our team of data and analytics consultants help you get the most from your data collection efforts.
Benefits of a Google Analytics Audit
An analytics audit ensures you’re tracking analytics correctly, giving you confidence that your information is correct and can be used to form accurate, relevant business decisions.
Once your audit is complete, you will be able to:
- Track your marketing activity more effectively
- Gain confidence that your data is accurate
- Get quicker access to critical data for decision-making
Do I Need a Google Analytics Audit?
Every business website should audit Google Analytics annually. Audits prevent analytics account issues from going unnoticed, which can negatively impact your business. Audits also confirm you’re using the latest version and most updated features.
Reach out to our team today to learn more about how we can help you.
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