We are Your Organization's Unfair Advantage
Effective management across the digital marketing spectrum requires the ability to fine-tune at the smallest detail level while never losing sight of the strategic game plan. Our team has been merging this deep level of detail expertise with the ability to successfully tell the client’s story since 2006.
Julie Warnecke
CEO
Before creating FoundSM, Julie was employee #4 for Google on the AdWords Ad Operations team. Her passion is helping businesses grow through data-driven and results-oriented advertising.
Jeremy King
Sr. Client Partner
Jeremy’s mission is understanding each client to ensure we are solving business problems, not symptoms. His background in marketing strategy and love for connecting with people makes him a great asset to our team.
Kelley Swart
Sr. Client Partner
Kelley has been in the paid media industry since 2003 as a member of the Google AdWords team. Her expertise lies in strategy development for a variety of verticals, specializing in higher education.
Jill Minnick
Director of Agency Operations
Jill has 20+ years of direct marketing and management expertise. She has held executive marketing positions in multiple corporations overseeing marketing, advertising, and branding.
Rachel Puls
Director of Paid Search & Account Management
Rachel specializes in the EDU vertical but has experience in a number of other verticals including home services, retail, and automotive. She oversees the operations of our entire paid search team to ensure success.
Ryan Eme
Director of Data & Analytics Intelligence
Ryan’s extensive background in traditional and digital media, affiliate marketing, and analytics makes him an invaluable asset. Heading up our data team, Ryan is focused on engineering inbound strategies to meet business goals.
Megan Hackman
Director of Agency Services
Megan’s experience in the digital marketing space includes affiliate and email marketing, paid media, and SEO. As our Agency Services lead, she manages strategy and relationships with clients who engage with FSM for multiple services.
Nicholas Hoium
Data & Analytics Engineer
Nicholas was FoundSM’s first employee. He primarily implements Web Analytics software; constructs ETL solutions for internal and external dashboards and reports; and develops internal web applications and APIs for lead management.
Kylie Colquitt
Sr. Account Director
Kylie came to FoundSM with experience in education, automotive, pharmaceuticals, and consumer goods industries. She works primarily within the EDU vertical leading client communication, cross-channel strategy, and executing paid media campaigns.
Adam Persinger
Associate Director of Paid Media Strategy
Adam, a graduate from Brown University, got his start in marketing with the Indianapolis Colts. At FoundSM, he is focused on research and testing in order to create successful and innovative marketing outcomes.
Whitney Gutgsell
Sr. Account Manager
Whitney specializes in paid media for the healthcare, eCommerce, and B2B industries. While she loves client communication, she is also a budget master and is always looking for ways to better optimize her accounts.
Austen Pitman
Account Manager
Austen has paid media experience in the higher education, home services, and healthcare industries. While being proficient in managing and strategizing accounts, he is always looking to further his education and training.
Caroline Cummins
CRO Manager
Caroline, our residential Unbounce Expert (with only 10 official experts across the globe), spends her days ensuring our clients’ landing pages are converting at the highest percent. Caroline is dedicated to continuous learning and testing.
Qing Zhao
Developer
Experienced in front-end web development and UI/UX design, Qing is passionate about developing code and designing landing pages for various paid media campaigns.
TR Scrivner
Sr. Designer
As a long time member of the team, TR is focused on graphic design for a variety of clients and is continuously learning new techniques. He spends each day developing different types of creative, from paid media display graphics to motion graphics videos.
Patience Cook
Associate Account Manager
Patience came to FoundSM with a background in branding, strategic partnerships, marketing research, content creation, and project management. Her passion is working with clients on digital strategy and using data to drive results.
Andrew Thomas
Sr. Paid Media Specialist
Andrew can typically be found working on new account builds and optimizing existing paid media campaigns for our clients in order to surpass marketing goals. You may also catch him writing exceptional ad copy for various media platforms.
Michael Gardner
Sr. Analyst Level I
Michael graduated from Purdue University with a degree in supply chain, information, and analytics from Krannert School of Management. He mainly works in the education vertical doing paid media analysis and forecasting.
Ian Mezger
Paid Media Specialist
Ian graduated from IUPUI Kelley School of Business with a major in Marketing and International Studies. Ian specializes in paid media campaign management and reporting.
Logan Hartman
Paid Media Specialist
After co-writing a published research paper on consumer behavior, Logan joined our paid media team. She specializes in paid social services for our higher education and home services clients and works closely with our creative team.
Maddy Barney
Associate Account Manager
Maddy joined our team to help lead client communication and execute cross-channel strategy for several verticals. Her main goal at FoundSM is to be a client resource and advocate.
Matt Dragoo
Paid Media Specialist
Matt graduated from Purdue University with a dual major in Marketing and Management. He specializes in campaign management, analysis, and reporting on our paid media team and has worked on a variety of accounts.
Ryan Lesley
Sr. Paid Media Specialist
Ryan’s background is in market research for B2B and B2C, moving projects through the investigative, quantitative, analytic, and reporting phases. At FSM, Ryan manages paid search and display for EDU and healthcare clients.
Justin Plaschka
Paid Media Associate
A graduate from the University of Notre Dame, Justin joined our paid search team and specializes in campaign management. He spends his time optimizing campaigns to drive leads for our education, healthcare, and home services clients.
Monica Humphrey
Sr. Analyst Level I
Analyzing data is Monica’s passion, which made her a great fit at FoundSM. On a day-to-day basis, Monica works on creating/maintaining reports and analyzing accounts for areas of improvement.
Ian Kirchner
Associate Manager, Analytics
Ian specializes in tag management solutions, from implementing conversion and event tracking for web analytics to ensuring compliance with regulations. He also builds reports, conducts analyses on media performance, and distills pertinent and actionable insights into recommendations.
Parker Misner
Motion Graphic Designer
Prior to FoundSM, Parker was a freelancer working with multiple clients and studios creating animations for commercial and corporate needs. As a part of the FoundSM team, he creates impressive motion graphic videos for paid social campaigns.
Thomas Brodbeck
SEO Associate Manager
Tom came to us with 9 years of SEO experience and also worked in email marketing, video/audio production, content strategy, social media, and web development. Tom manages and executes SEO strategy for all of our agency clients.
Tori Roessler-Studebaker
Web Application Developer
Backend web development is Tori’s bailiwick, but she loves the front end too. Tori came to FoundSM to develop and maintain custom applications, along with assisting the landing page team with custom scripting and solutions.
