Google Analytics 360: Enterprise-Level Analytics
Google Analytics 360, previously known as Google Analytics Premium, is meant for large companies and organizations, providing premium features and benefits not available in the free version of Google Analytics.
Google Analytics 360 is part of a full suite of tools in the Google Marketing Platform. A 360 customer also has access to six other Google Marketing Platform tools.
- Google Display & Video 360
- Google Search Ads 360
- Google Looker Studio
- Google Optimize 360
- Google Surveys 360
- Google Tag Manager 360
Data-Driven Results from a Certified Google Marketing Platform Partner
A certified Google Marketing Platform Partner (including Google Tag Manager and Google’s now-deprecated Google Looker Studio certification), FoundSM’s data and analytics consultants help you get the most out of your data.
Fire Up Your Ad Campaigns
While the free version of Google Analytics already includes integrations with Google Ads, GA 360 provides premium features to help you optimize your paid ad platforms.
While Google Analytics 360 increases the capabilities available to other Google Ad platforms like Campaign Manager, it also enhances the performance of non-Google networks like Index Exchange in Display & Video 360.
Google case studies show a 50% increase in MQLs and a 45% increase in ROI when making the switch to Google Analytics 360.
Google Analytics 360 vs. Adobe Analytics
Most enterprise-level organizations choose between Google Analytics 360 and Adobe Analytics (formerly Adobe Omniture and SiteCatalyst) when looking to increase their marketing efforts with an enterprise analytics platform.
Our team of experts recommends using Google Analytics 360. Here are a few reasons why:
Google Analytics 360 and BigQuery
Google Analytics 360’s built-in solution passes data into the enterprise data warehouse BigQuery.
BigQuery is also HIPPA compliant, making it a great repository for medical and personal data. While it is against Google policy to collect such data in Google Analytics, CRM data can also be exported and housed in BigQuery, giving you the ability to analyze website and downstream activity together.
BigQuery is part of the Google Cloud Platform that includes built-in machine learning and allows users to make rapid SQL queries. It is not accessible with Adobe Analytics, requiring a third-party or custom solution, increasing both time and cost.
Reach out to our team of marketing and data analysts experts to learn more.
Google Analytics 360 and Salesforce
Salesforce is a strategic partner of Google Analytics 360. With this integration, you can:
- Use Salesforce Sales Cloud data in Google Analytics 360 attribution reports, bid optimization, and audience creation.
- Push Google Analytics data into Salesforce Marketing Cloud.
- Connect custom audiences from Google Analytics 360 to Salesforce Marketing Cloud for Salesforce marketing campaigns.
- Create audience lists from Salesforce Marketing Cloud customer interactions.
- Import Salesforce Sales Cloud user attributes, Einstein Lead Scoring, and eCommerce metrics into Google Analytics 360.
Benefits of Google Analytics 360
Google Analytics 360 provides a suite of tools and benefits. User benefits include:
- Seamless Google BigQuery integration
- Access to DoubleClick products through instantly activated native integrations that don’t require retagging
- Data-Driven Attribution
- Guarantees for data collection, enhanced data freshness, unlimited data, unsampled reporting up to 2 billion hits
- Increased views per web property
- Increased custom dimensions and metrics per property
- Access to dedicated support specialists
- Export of up to 3 million rows
- Up to 200 Custom Dimensions
- Integrations into wider ranges of Google Ad networks
- Google Analytics 4 sub-property feature
Video: Getting Started with Google Analytics
Our Expertise
Are you considering a switch to Google Analytics 360? FoundSM wants to help you get the most out of your website with expert data analysis.
Our team of marketing and data analysts experts can help you determine the paths consumers take to your website and show you what and where they click before they make a purchasing decision.
We help you leverage the features in Google Analytics 360 with an audit, and assist you in measuring everything according to best practices. This ensures your data is as clean and reliable as possible, allowing you to make informed decisions.
Our team will help you identify your goals, KPIs, and touchpoints so you know what you are measuring is accurate and actually matters to your bottom line. Get the most out of your website with expert data analysis from FoundSM.
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